Surprising exactly nobody, Snoop Dogg has finally launched his own line of marijuana products. The West Coast legend announced the launch of his new Colorado-based venture Leafs By Snoop today at an event. “Since I’ve been at the forefront of this movement for over 20 years now, I’m a master of marijuana,” Snoop said, according to Billboard. “So naturally, my people can trust that I picked out the finest, freshest products in the game. Let’s medicate, elevate and put it in the air!” Those products will include a line of pot-infused edibles, branded marijuana strains—four indica-heavy plants, three sativa-dominant hybrids, and a high-CBD outlier—and concentrates. The new Leafs By Snoop products will be sold exclusively in Colorado at both medical and recreational dispensaries.
“Leafs By Snoop is truly the first mainstream cannabis brand in the world and [I’m] proud to be a pioneer,” Snoop said. “LBS is blazing a trail for the industry.” The news comes less than two months after Snoop announced the launch of a marijuana lifestyle website and media company called Merry Jane.